The first-generation Bronco has become one of the most recognizable and desirable classics in the 4x4 market, and this 1974 example shows exactly why. Recrafted from the ground up in 2024 by Highline Classics of Hubbard, Oregon, it blends the timeless style of Ford's original SUV with the performance and comfort of a modern build. Highline has earned a reputation for producing high-end Coyote-powered Broncos, and this one was executed as a complete, turn-key package that requires nothing but a driver. The result is a truck that retains the rugged authenticity of its era while delivering a thoroughly reimagined driving experience.
Finished in a deep metallic blue with a contrasting white metal hardtop, this Bronco strikes a balance between classic presentation and refined detail. The removable steel roof was optional when new, and this example takes it a step further with a custom suede headliner that integrates heat and sound insulation for a quieter, more refined cabin. The restoration brought crisp body lines and clean panel fitment, accented by billet trim, LED headlights, and bright white bumpers. The grille features 3D "FORD" lettering with chrome surrounds, adding a subtle touch of modern craftsmanship to the front end. Power retractable RealTruck running boards tuck neatly beneath the rockers, making the cabin easy to access without compromising the truck's stance. White 18-inch Detroit Steel wheels with chrome hubcaps provide the right period-correct flavor, while 285/65 BFGoodrich All-Terrain tires add a purposeful profile. A Wild Horses 3.5-inch suspension lift pairs with a 3-inch body lift to give the truck proper proportions, and the overall look delivers both presence and functionality.
Beneath the hood, the vintage shell is matched with a state-of-the-art powertrain. Highline Classics installed a Gen III 5.0-liter Coyote V8 in 2024, pairing it with Ford's 10R80 ten-speed automatic transmission. The combination delivers smooth, modern drivability and the kind of effortless power that early Broncos never offered. The engine inhales through a custom cold-air intake and exhales through Ultimate stainless-steel headers and a Borla exhaust system, creating a distinctive tone to match the performance. The engine bay itself was finished to a higher standard than the shop's typical builds, painted body color rather than standard black Raptor liner. A Dana 20 dual-range transfer case routes torque to a Dana 44 front axle and a Ford 9-inch rear with 31-spline axles and 4.10 gearing, a combination known for both durability and capability. Power steering, manually locking hubs, a Fox Racing steering stabilizer, and power-assisted four-wheel disc brakes provide the control to back up the muscle, ensuring this Bronco is as confident on the street as it is on the trail.
Inside, the Bronco takes a complete departure from its spartan 1970s roots. The cabin has been fully finished in hand-crafted brown leather with vertical pleats across the front bucket seats, rear bench, custom door panels, dash pads, and a bespoke center console. The result is a space that feels both tailored and inviting. Squareweave carpeting adds texture and durability, while a color-matched four-point roll cage provides additional safety without distracting from the design. Vintage Air climate control integrates with modern air conditioning, giving the cabin comfort for any season. Dakota Digital instrumentation delivers accurate readouts within a layout that maintains a period-inspired aesthetic. A JL Audio MBT-CRXv2 Bluetooth receiver keeps you connected to your favorite playlists.
Taken as a whole, this Bronco represents everything that made the model legendary while raising the bar through thoughtful engineering and first-class craftsmanship. With its Highline Classics pedigree, steel roof, upgraded suede headliner, painted engine bay, and handcrafted leather interior, it stands as both a collector-grade showpiece and a turn-key driver. A build equipped with this range of options through Highline Classics would cost approximately $210,000 to replicate today. It delivers the presence, quality, and capability of the top-tier custom builders without the wait, the premium price, or the uncertainty of a commissioned project. This is a fully realized Coyote Bronco, built to a standard few ever reach and ready to be enjoyed immediately.
Key Highlights
1974 Ford Bronco by Highline Classics
2024 ground-up build
Gen III 5.0L "Coyote" V8
10R80 10-speed automatic transmission
Dana 20 dual-range transfer case
Dana 44 front axle
Ford 9" rear axle with 4.10 gears
Limited-slip differential
Manual locking hubs
Fox Racing steering stabilizer
Wild Horse 3.5" suspension lift
285/65R18 BFGoodrich All-Terrain tires
Power steering
Four-wheel power disc brakes
Modern air conditioning
Hand-crafted leather interior
Dakota Digital gauges
JL Audio MBT-CRXv2 Bluetooth receiver
