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Dumbest Move of the Week: The Bronco Name Will Be a Sub-Brand

By info@topspeed.com (Kirby Garlitos)
The highly anticipated arrival of the Ford Bronco is officially scheduled for July 13, and while we already know that Ford is revealing three models of the Bronco the two-door, four-door, and the Bronco Sport compact crossover - we didnt expect the Bronco to be more than just a model within Fords SUV lineup. Thats not the case because Bronco will be more than that; it will be its own comprehensive sub-brand under the Ford umbrella, complete with its own unique Built Wild tag line. While this comes as surprising news for a lot of people, its not that surprising if you think about the heritage of the Bronco name as far as Ford is concerned. The Blue Ovals trying to milk that heritage for what its worth, which brings us to where we are now.

http://feeds.topspeed.com/~r/topspeed/~3/Mp2QLpBPgUQ/dumbest-move-of-the-week-the-bronco-name-will-be-a-sub-brand-ar188900.html

 

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