New word has risen from within the bowels of Audi and, as it turns out, the company has a special operations group, known only as Artemis, thats dedicated to developing new business models for rapid prototypeing methods to speed development of existing models as well as data collection. So, what in the world does that mean? Good question. Word has it that Artemis is busy developing the A9 E-Tron to take on the Mercedes EQS, but thats only the tip of the iceberg, and theres apparently a lot going on behind closed doors at Audi HQ.