Fords recipe for its 2020 SEMA Auto Show lineup was simple. Use popular models in the lineup, give them concept makeovers, and let everyone know about all the custom tuning possibilities that can be done to these models. It doesnt come as a surprise that, in addition to the Ranger and the F-150 trucks, Ford chose the Bronco to its SEMA lineup and created two concepts out of the returning nameplate. One of these concepts is called the MAD Ford Bronco Sport Badlands Overland. Ford teamed with MAD Industries to create this concept, which shows the capacity of Fords newest SUV to be as adept in the outdoors as it is on concrete roads. Its a dream-come-true concept for Bronco fans who have been clamoring for ways to customize the Bronco and turn it into a legitimate 4x4 off-roader.